TODAY SPONGE MAKES THE NEWS
News and Wire Services across the US and around the world hurried the news announcement out, when Allendale Pharmaceuticals announced on March 11, 1999 that they would begin manufacturing the most popular over-the-counter contraceptive available when it was withdrawn from the market in 1995.  People laughed at Seinfeld's Elaine as she went racing from pharmacy to pharmacy trying to find them.  But for millions of women, it was no laughing matter. 
IS HE SPONGE-WORTHY?
If Seinfeld were still in production, Elaine would be dancing in the drugstore aisles.  That's where she hunted down and hoarded the scarce Today Sponge, once one of America's most popular contraceptives.  Pulled from the market in 1995 because of costly production problems, the long-lasting, high-dose spermicide will be back in stores this fall.
© 1999: Time.com
7.28 p.m. ET (0028 GMT) March 11, 1999
NEW YORK — The Today Sponge over-the-counter contraceptive will be back on store shelves by the fall, according to the New Jersey company who bought the rights to make the device.

The Today Sponge was taken off the market in 1995 for financial reasons, when Whitehall-Robbins Healthcare determined it was too costly to upgrade its manufacturing facility.

The round, spermicide-soaked devices were the only contraceptive sponges widely available on the U.S. market, and their disappearance brought dismay to a small but loyal following....

© 1999: Fox Market Wire

Company to bring Today contraceptive sponge back onto U.S. market

March 11, 1999
Web posted at: 9:33 AM EST (1433 GMT)
WASHINGTON (AP) -- A New Jersey company is preparing to bring back the Today Sponge, the most popular over-the-counter contraceptive for women before it was taken off the market in 1995.

Allendale Pharmaceuticals Inc. told The Associated Press on Wednesday that it has bought the contraceptive sponge from its previous manufacturer and hopes to begin selling it again by fall.

"There's still a great need for the sponge," said Allendale chief executive Gene Detroyer, who plans to formally announce the product's return at a contraceptive meeting in San Francisco this weekend.

It was good news for family planning groups.

"We're pleased and excited that it's coming back," said Susan Tew of the Alan Guttmacher Institute, which says that there are not enough contraceptive choices for American women.

"Women need different methods at different points in life. ... Certainly it's not for everyone," Tew cautioned. "But those contraceptive sponge users loved that method" before Today disappeared in 1995......

© 1999: CNN Interactive
Copyright 1999 The Associated Press
Contraceptive Sponge Brought Back

By Lauran Neergaard
AP Medical Writer
Thursday, March 11, 1999; 3:52 a.m. EST
WASHINGTON (AP) -- A New Jersey company is preparing to bring back the Today Sponge, the most popular over-the-counter contraceptive for women before it was taken off the market in 1995.

Allendale Pharmaceuticals Inc. told The Associated Press on Wednesday that it has bought the contraceptive sponge from its previous manufacturer and hopes to begin selling it again by fall.....

© Copyright 1999 The Associated Press
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